Fruits & Florals Collection
The main concept behind the Fruits & Florals collection was the focus on the balance between the blossom and the stem and the vibrant colors from our local tropical fruits and to merge that into beautiful pieces In the pre Ramadan collection, we introduced our first abaya: the Kimono Abaya. Then for Fruits & Florals collection, we designed an abaya that reflected the theme and told a story through its details. The linear pattern reminded us of the stems of plants, and that inspiration became the foundation of the design. To bring this idea to life, we created the Stems Abaya, where three-quarters of the abaya features the main print, representing the flower in full bloom, while the remaining quarter showcases the linear pattern, symbolizing the stems that support and lead into the blossom. The contrast between the two creates a visual journey from stem to flower. From this design, the Stems Skirt was born. Just like the abaya, it carries the same 3/4–1/4 balance between the blossoming floral print and the stem-inspired pattern, creating a cohesive piece that beautifully reflects the essence of growth, beauty, and bloom.